DMC Group - Email Marketing Executive and Copywriter

Job description

DMC Group is looking for an enthusiastic Email Marketing Executive and Copywriter to join their London team. With the objective of maximising the lifetime value of our customers by delivering a seamless email experience for DMC Group’s three brands - DMC, Wool and the Gang, and Sirdar - the core responsibilities of this position will include:

  • Heading lead acquisition and nurturing efforts while championing GDPR practices

  • Planning and briefing in high-quality, targeted email and content marketing campaigns

  • Ensuring email campaigns are delivered on time without error

  • Analysing the success of email marketing campaigns and providing recommendations to optimise them

  • Maintaining email performance and its testing program

  • Writing on-brand copy for email marketing campaigns, online advertising and on-site content for all three craft brands

Reporting to the Digital Marketing Manager, the role will influence all areas of the business and frequently work directly with a senior management team with strong digital backgrounds.


Whether you come from client-side or agency, we are looking for potential and enthusiasm over years of experience, so don’t hesitate to apply if most of the following apply to you:

  • You have an analytical and curious mind, and can make common-sense hypotheses from a variety of data sources, and know what level of detail to present to whom.

  • You have experience with email marketing automation.

  • You have experience using Mailchimp

  • You are familiar with the principles of A/B testing.

  • You are a natural writer with previous digital copywriting experience.

  • You have a good eye for detail.

  • You have excellent organisational and time management skills.

  • You are highly organised, able to prioritise opportunities and get things done in a small business environment.

  • You can work to deadlines without compromising the quality of your work.